Duraflex is one of the market leaders and has always been at the forefront of product development. The company has grown from its humble beginnings to its present position as one of the top 3 extruders of bespoke PVCU window systems in the UK. In the space of 50 years, the company has transformed from a local manufacturer of aluminium home improvement products to its current, £40m + turnover distributing product across the country from its purpose built site in Tewkesbury.

Duraflex corporate goals and objectives are to:

• Grow market share year on year

• Grow sales year on year

• Grow volume year on year

• Deliver sustainable, profit growth

• Achieve and maintain lowest cost
   producer status

• Increase market share within the New
   Build and Public Sectors

• Maximise opportunities through
   entrepreneurial flair and speed of
   decision making

• Continue programme of market driven
   product enhancements and development


These drive through into specific sales and marketing goals as follows:

• Identify key growth customers

• Support key customers and introduce
   bespoke Strategic Development Plans

• Expand commercial activities

• Take forward new build program

• Develop a focused and targeted
   approach to attracting new business
   of suitable calibre from a financial,
   geographic and market sector standpoint

• Maximise sales in all areas through
   range selling and bespoke lead
   generation and support.